PURPOSE
The Red List Project (TRLP) is pioneering a completely new approach to global plant conservation critical to healing our planet and restoring natural ecological and evolutionary processes. Solutions to the multiple current crises of species extinctions, particularly dire in the light of accelerating climate change, are woefully under-funded. TRLP is a nonprofit collective that raises impact philanthropic donations and helps generate conservation funding through collaborations with consumer products industry partners, grounded upon scientific consensus and global biodiversity conservation concepts. These partnerships include developing fragrances and fragranced products based on the floral signatures of threatened plant species selected from the International Union for the Conservation of Nature (IUCN) Red List of Threatened Plants®, as well as new products based upon the plant communities that define the 36 accepted global Biodiversity Hotspots.
MISSION
Our mission is to inspire plant conservation action and engagement on a global scale. Together with our environmental conservation and consumer products partners, we initiate projects not only to raise awareness of mounting threats to the planet’s botanical diversity but also to generate funds for targeted conservation of threatened plants and the ecosystems in which they thrive. Through these conservation activities, we provide a platform for sustainability-committed businesses, impact investors and consumers to join in stewardship of our planet’s irreplaceable botanical legacy.
conservation promise
No plant species are harvested commercially from the wild nor are any wild lands harmed. Product collaborations are developed using both natural and synthetic materials, with the IUCN Red List threatened plant and associated species propagated by in-country or regional botanical gardens, conservation NGOs, or both for reintroduction back into their native habitats. These efforts are conducted in close collaboration with sustainability-focused consumer product and global suppliers. All product collaborations are with like-minded brands whose mission and purpose include protection of the planet, sustainability, and environmentally responsible practices.
TRLP+MANE at the 2024 World Perfumery Congress
Our ongoing collaboration with MANE was amplified at the World Perfumery Congress in Geneva Switzerland in June 2024. TRLP’s Director of Conservation Science Dr. Vanessa Handley joined MANE’s Sophia Gillio (Director of Strategic Business Development – LATAM), Mathilde Bijaoui (Senior Perfumer) and Victor Mane (Director of Fine Fragrance Creation Ingredients) for a lively panel discussion, "Rescuing the Rare. Pairing Genuine Plant Conservation with New Responsible Ingredient Creation.”
By utilizing MANE´s proprietary JUNGLE ESSENCE™ extraction technology and 100% biodegradable materials, MANE perfumers have developed four new ingredients evoking three threatened plant species from three different countries: Pacific cycad (Cycas micronesica, Guam [USA]), Mashpi magnolia (Magnolia mashpi, Ecuador), and Caribbean juniper (Juniperus barbadensis, Cuba). The latter produced two fragrance accords, one based on the resinous wood, the other on the berry.
A percentage of proceeds from the sales of these fragrances helps sustain conservation projects at Montgomery Botanical Center, Masphi Lodge & Reserve, and Planta! Plantlife Conservation Society.
READ MORE about the TRLP–MANE Partnership
