PURPOSE
The Red List Project (TRLP) is pioneering a completely new approach to global plant conservation critical to healing our planet and restoring natural ecological and evolutionary processes. Solutions to the multiple current crises of species extinctions, particularly dire in the light of accelerating climate change, are woefully under-funded. TRLP is a nonprofit collective that raises impact philanthropic donations and helps generate conservation funding through collaborations with consumer products industry partners, grounded upon scientific consensus and global biodiversity conservation concepts. These partnerships include developing fragrances and fragranced products based on the floral signatures of threatened plant species selected from the International Union for the Conservation of Nature (IUCN) Red List of Threatened Plants®, as well as new products based upon the plant communities that define the 36 accepted global Biodiversity Hotspots.
FEATURED PARTNER — MANE FLAVORS AND FRAGRANCE
Cycas micronesica
The Red List Project is delighted to announce a new conservation partnership with the global flavor and fragrance house MANE Flavors and Fragrance. The Red List Project team is working closely with leadership at MANE to implement conservation actions directed at protecting threatened flora and habitats.
MANE is committed to improving the health and welfare of people and the environment. Equity, transparency, and respect for the natural world are integral at MANE—a code of ethics strongly aligned with The Red List Project's models for effective and inclusive environmental conservation.
Read more about the impetus for our collaboration here and stay tuned for project details!
MISSION
Our mission is to inspire plant conservation action and engagement on a global scale. Together with our environmental conservation and consumer products partners, we initiate projects not only to raise awareness of mounting threats to the planet’s botanical diversity but also to generate funds for targeted conservation of threatened plants and the ecosystems in which they thrive. Through these conservation activities, we provide a platform for sustainability-committed businesses, impact investors and consumers to join in stewardship of our planet’s irreplaceable botanical legacy.
conservation promise
No plant species are harvested commercially from the wild nor are any wild lands harmed. Product collaborations are developed using both natural and synthetic materials, with the IUCN Red List threatened plant and associated species propagated by in-country or regional botanical gardens, conservation NGOs, or both for reintroduction back into their native habitats. These efforts are conducted in close collaboration with sustainability-focused consumer product and global suppliers. All product collaborations are with like-minded brands whose mission and purpose include protection of the planet, sustainability, and environmentally responsible practices.
